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Ginger Cat Knits Package Design

The purpose of this assignment was to design a package for something. Being a knitter, I noticed yarn and yarn kits rarely come in a box. I wanted to create a box that would hold the kit contents as well as be able to be used as a gift box when the project was finished.

I was thinking I would be using the box for my own yarn products, so I wanted to make something I could print on a home printer on demand. I liked the look of pillow boxes, and I have used this tutorial to make small ones, so I thought I could make one with two 8.5″ x 11″ sheets of paper. I ended up with a very odd shape when I folded the ends and I hated it.

Then I got the idea that the ends reminded me of my character, Angry Owl. So I drew a mockup on the paper:

First prototype (Angry Owl)
First prototype (Angry Owl)

That shape also reminded me of the cat logo I did for my friend Lea of Ginger Cat Knits:

First prototype (Ginger Cat Knits cat logo)
First prototype (Ginger Cat Knits cat logo)

When I showed them to Lea, she said it reminded her of the Owl and the Pussycat. I wasn’t familiar with the poem, but I learned there was also a turkey and a pig. That got my wheels spinning. Now I had two problems; how do I make this package (what shape is it?, can I even do it?) and what do these animals look like? It would be geared towards children, but the people buying the kit would likely be adults.

Package size prototypes
Package size prototypes. It would’ve been easier had I bought a box of fries and enlarged it. That was the shape I was after.
Owl and the Pussycat character sketch
Owl and the Pussycat character sketch. Would they work on one package together?

After several iterations, I settled on this shape for the box and this style for the animals. As my instructor pointed out, they were a little bland. Let’s get some color in there!

Package Prototype
Rough of the package shape and character design

Very well, then. Here’s some color and texture per your suggestion, Mr. Instructor. (Good idea.) The animals had a cardboard texture added to them, so they look like they are made out of bits of paper or felt. I carried that over to the background of the box, and used Ginger Cat purple on them.

Pig and Turkey
The Piggy-wig and the Turkey
The Owl
The Pussycat

I was a wee bit optimistic thinking I could finish all four by the deadline when I didn’t have the proper product photography and we weren’t sure how we were going to print these and make them into real things. We settled on the cat design and printed it on economy vinyl and stuck it to white cardstock.

Vinyl printout
Final package design printed on economy vinyl

I know there are some design/engineering issues that need fixing if I were to produce these, and I also know there’s a very good reason I did not go into engineering! Overall, I’m thrilled with how it turned out (as were Lea and Mr. Instructor)!

Final Package (Front)
Final Package (Front)
Final Package (Back)
Final Package (Back)